Online video is quickl ybecoming the most viewed content on the internet. So it is a good idea to post as many videos on your site as possible. More and more Video Snippets are showing up in search engine results. Video snippets are portions of videos. There are steps necessary to make sure that your videos appear as snippets in search engine results.First you should divide your videos into clearly identifiable sections. For example on a four minute video on how to make apple pie you can label the first minute ingredients, the second minute preparation, the third minute cooking time and the last minute cooling time before serving. Dividing your video into different labeled parts will help search engines go directly to the relevant part of your video in video snippet search engine results.
Next as with images you should provide all the relevant metadata for your video. Fill out the title, description and tags(keywords) in order to search optimize your video. If possible include one of your keywords in the title. This will also help your SEO rankings.
The final step is optional but can be very helpful. Upload a transcript of your video along with the video itself. While this may be very time consuming it will make sure that search engines understand every word on your video.
One final tip the embedding of videos from third party sites like Youtube will also help your search engine ranking. Also kind in mind that Youtube is the most popular video site around so always make sure that your videos are optimized for Youtube. Most of the video results that show up in searches are from Youtube.
Below is a video showing how to optimize your videos for Youtube:
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