Visual Search is when you search an image in a picture search engine like Google Lens. Visual searches are becoming more and more popular and as a result are being paid more attention from search engines. You should populate your webpages with images complete with description and alt tags. The same rules for domain authority ranking also stand for images. The images that lead to the most descriptive, informative and helpful content will be ranked the highest by search engines. Placement of the image on the page is also critical. Search engines will prioritize sites where the image appears higher on the page, Do not hide your images on the bottom of posts. Make them a central part o your post by placing in highly visual areas.
Here is a quick video on how to optimize your images using the alt tags:
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